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Clever marketing partnership: Michelle Phan aka RiceBunny X Lancome

I just discovered that Michelle Phan, whose blog I followed as she rose to fame through Xanga then her make up tutorial videos, has become the first video make up artist for Lancôme. It almost seems like Lancôme created a position for Michelle. According to her profile on Lancôme, they approached her.

Michelle Phan announcement from Lancome mailing list

I found out from the Lancome mailing list. I watched her first Lancôme makeup tutorial, which is essentially the same format as her usual tutorials, only stamped with Lancôme tags and focused on Lancôme products. What’s interesting is she used a non Lancôme product (Shu Uemura lash curler to be specific). Surprise surprise, both companies are owned by L’Oreal Paris under luxury products.

This news piqued my interest mainly because 1) I’ve followed her blog before her makeup tutorials, 2) her makeup tutorials have reached my non tech-savvy friends, and 3) this is a brilliant marketing strategy.

Michelle has a very established fan base, titled as the #1 Guru on YouTube. She’s well practiced in everything she does – video logging, make up application, and beauty tips in general. All Lancôme had to do was provide products, compensation and they get publicity and more supporters.

From what I gather, Michelle herself as of now only needs to produce one video per month related to Lancôme. Meanwhile she continues to develop her own line of skin care products and other side projects. She receives an excellent addition to her resume, publicity, and makeup! It is a Win-Win situation.

Good job, you go girl! With your years of hard work, you deserve it!

Links:
Michelle Phan's profile on Lancome
Michelle Phan's website
Michelle Phan's makeup tutorials on youtube

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Source: Reuters

Good medicine is bitter to the mouth

There is a Chinese proverb “foo houw lurng yerk”, which I translate to as good medicine is bitter to the mouth. Whatever is good to you is difficult to swallow. For the past 2 weeks I’ve been popping vitamins and supplements non stop because many of my coworkers were falling ill one by one. Finally, I fell victim to the flu and I have been sick for the past week and had to take 2 days off work. I’ve been having problems swallowing my flu/cold medication, and now I can’t even swallow my usual supplements any more. It became a very conscious effort.

What is good for you is not the easiest to take in. It would be tough; it would get you frustrated; it would make you put your hands up in resignation. As long as you have faith that it is good for you, you would gulp it down – if you still can’t, you would crush it, shoot it, snort it, liquefy it, or do whatever you can to have your body accept it. The problem comes when you’re not certain it’s good for you.

Alternate ending to My Sassy Girl

How My Sassy Girl would have ended in 10 minutes:



And if you only know about the Hollywood remake, don't even talk to me.